Return to Blog main page

What is marketing automation?

Marketing automation involves the use of a number of technologies to enhance your marketing efforts and optimize the productivity of your sales resources.

Gone are the days when a business would hire a telemarketing staff, get a hold of a list of telephone numbers and start cold calling people. Today people are sick of cold calls interrupting their dinner and have added their numbers to do-not-call lists which means cold calls are a no-no. More importantly, cold calling is ineffective and costly with a very low conversion rate. This is where marketing automation enters the discussion. Using modern web based tools and technologies, it is easy to attract potential customers to your web site, determine how interested they are in your products and services and ensure that you are only contacting potential customers that are interested in your products. Instead of overloaded cold callers, you have motivated sales people who spend their time discussing your products with interested parties. A more productive sales team leads to more sales and higher commissions - a win/win.

Marketing automation also helps with on-going sales to existing customers. You can easily product newsletters or promotional materials to send to existing customer to keep them aware of your new products. Since you can determine repeat visits to your web site by existing customers, again the sales leads you provide to your sales team will make them more productive.

There is a lot more to marketing automation. If you'd like to find out more about how marketing automation can help you grow your business, Contact us for a free, no obligation consultation and take advantage of a limited-time offer to get $100 in free advertising from Google.

Share this article:

Follow us on social media:

Amazon and Azure

JustWebSolutions offers powerful, low cost solutions leveraging the latest cloud technologies from Amazon AWS and Windows Azure. We have recently launched a new portal to highlight our growing cloud business. Check out cloudadvisor.ca to see how these technologies can lower costs and simplify your IT infrastructure today.

Voice & SMS

Check out our section on Voice & SMS technologies to see how the amazing advancements in cloud based voice and SMS technology can help your business today.

Case Studies

Please take a look at some of our case studies to see how JWS has helped out many companies just like you.

Why choose JWS?

JustWebSolutions.com is a leading company in the field of leveraging technology based solutions to reduce costs and increase revenues for Canadian businesses.

Our years of experience and expertise in the latest technologies will ensure that we keep you ahead of the competition. Our goal is to provide you with the best possible solutions at the best possible prices.

Key point Our focus is on providing a solution to your business needs. Sometimes that requires a simple web application. Sometimes that requires us to take a look at your business and recommend ways in which the web can be used to help you increase sales and run more efficiently.

Call us today for a free, no obligation consulataion to find out how we can help take your business to the next level.

Why are we successful?

We have been successful based on a very simple strategy - do good work and prosper based on referrals and repeat business. In our opinion, this is the only way to be successful.

Copyright © 2019 JustWebSolutions.com About Us | Contact Us | Privacy