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Why Google Adwords is the best option for your advertising dollars

The big advantage that on-line advertising, and specifically Google Adwords, has over traditional print and other media advertising can be captured via the three R's - Reach, Relevance and measurable ROI.

Adwords allows you to reach virtually any scope of audience you would like. If you are a local business, Adwords allows you to target only the area that you serve. Your ads can be customzied to let your customers know that you are a member of the community. At the same time, if you'd like to sell nationally or internationally, you can target ads at a national or international level in the appropriate language. So Adwords allow you to be both "big" and "small" at the same time. This is pretty tough to do in other advertising mediums.

Adwords allows you to place multiple ads concurrently targeting different customers. So each customer sees an ad tailored to their location, demographic, language and most importantly their topic of interest. When a potential client is ready to buy, they search for your product on Google. They enter a search phrase to describe the product or service for which they are searching. We help our clients select relevant keywords for their ads so that customers looking for their products of services see their ads and find them. Once again, this is pretty tough to do in other advertising mediums.

Adwords allows you see exactly how effective your are with your advertising dollars - it is called ROAS - Return on Ad Spend. You can see this real-time information via the Google site or have reports automatically sent daily or weekend. This immediate feedback allow you to see what is working (and not working) and tweek your ads accordingly. Google will even allow you to test multiple landing pages to see which generate the best results. This is the leading edge in advertising.

This is just the tip of the iceberg. If you'd like to see how Google Adwords can help you grow your business, Contact us for a free, no obligation consultation and take advantage of a limited-time offer to get $100 in free advertising from Google.

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